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How to Control A PR Crisis for Your Client's Brand?
https://www.storeboard.com/blogs/news/how-to-control-a-pr-crisis-for-your-clients-brand/4730869
PR crisis is not an unheard term for famous brands and businesses. Often, due to minor errors and negligence, brands are caught in a PR crisis that can cause immense damage to the image in the public's eyes. But, with proper planning and execution, there are ways we can control the intensity of the damage to keep the relationship between the brand and the public smooth and long-lasting. When you are in the public domain, you are prone to criticism and damage, but how you handle that situation wi