The Must-Haves For Your B2B eCommerce Website |
Posted: December 6, 2018 |
As more merchants are moving to the online space, the B2B phenomenon is becoming enormous. This year has proven that the eCommerce model is not only meant for online-only stores; it is a vital cog in the wheel for brick and mortar retailers as well. While the figures for B2C eCommerce businesses are emphatic, the figures are gradually rising for B2B business as well who are adopting it the eCommerce way. Forrester reports suggests that U.S. B2B e-commerce sales will climb 7.9% between 2020 and 2021 to reach 1.184 trillion. In fact, according to a report, 74% feel that buying from a website is more convenient than buying from a sales representative and 3/4’s of B2B firms are already upgrading their eCommerce platform. The rate at which B2B eCommerce sales are increasing clearly indicates that customers are getting comfortable with eCommerce and online engagement. Consequently, B2B companies are being forced to fundamentally rethink how, when and why they engage customers and support their needs with dynamic commerce infrastructure. Whether you choose Magneto eCommerce development or Drupal, in order to be competitive it’s important that your B2B eCommerce website isn’t just good, but out of this world. From optimizing site speed to writing engaging content, here are the top must-haves to create a stand-out eCommerce website. Mobile Ready But now, with more than half of web traffic coming from mobile devices, Google has gone mobile-first. Google might simply stop listing your site if it's not responsive. This means that your site will automatically adjust to any size screen. Moreover, Google provides a site that helps you check whether your existing site is mobile-ready: https://goo.gl/nG1JkB. If not, your site probably won’t show up in search engines. Analytics & Key Metrics Shipping Capabilities
If your customers aren’t getting simple, speedy, consistent and reliable shipping services, it’s going to impact your business. The more automated and intuitive the shipping process is, the better. In this case, Magento specifically helps you in optimizing not just your eCommerce website, but your shipping process too. Here are some of Magento’s shipping support benefits:
Go Open Source Extensions: In Magento Marketplace one can easily find trusted extensions and add-ons for various areas of your business. Community: the prime reason for choosing any open source software is the huge, dedicated community that is ready to help one another. Magento is no different. In addition to the almost endless customization options, it offers a large community of developers and merchants ready to support you along the way. Specialized B2B Analytics: Running a B2B e-commerce website calls for a special analytics setup. With Magento Business Intelligence (MBI), every Open Source member gets high-level B2B support. It’s a wrap! Put your best feet forwards and make B2B eCommerce your game while keeping in mind the stated must-haves.
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