Digital Signages have become an inseparable part of our lives. We have used them to dispense the most complex of messages in the simplest possible manner. While digital signages are being used to carry messages or presentations which promote something or the other it is also being used effectively to carry other forms of messaging as well. That said, at the core of a successful digital signage messaging is the importance of basing the message, which you wish to dispense, upon a particular theme. The template which you are going to use is also going to be in sync with that particular theme. Without an appropriate theme and a template, our message would be similar to a kite with a broken string.
One can take a look at the history of Human Civilization to understand that all successful messages given out by people were based on some theme or the other. The greatest example of such a messaging was Mahatma Gandhi and his message of Non-Violence. In the 20th century, during the Indian freedom struggle against the British Empire, which was then the strongest country in the world, Mahatma Gandhi was convinced that only through a non-violent struggle could the Indians show the Britishers the futility of remaining in India. Now, since no movement for self-determination had ever been fought on the principles of non-violence earlier it was important for the Mahatma to explain his message to the masses in a simple and yet effective manner.
So, what he did was to connect his message of non-violence with the concept of Ahimsa. Now, the concept of Ahimsa is present in the holy books of Hindus and hence many people could instantly relate to this message of non-violence. They understood that it is not a new concept but an old and familiar one. This helped the Mahatma to popularize his preferred method of fighting for freedom – non-violence. This could be achieved as he had based it on a theme that was familiar with people.
If we take the concept of weaving messages within themes, to make it more effective, and apply it to the present day we would understand that it applies to Digital Signages as well. Digital signage used in a hospital or a conference center would be completely different from the ones used in a showroom or a mall.
In hospitals, for example, the messages which the digital signages would carry would have to be based upon a theme and a template that has got something to do with health, wellness and the concept of positivity in general. One simply cannot put across messages in a hospital, in a manner which is unempathetic in nature. If they do, the patient would be inclined to walk out! So, we need to ensure that our style of messaging is perfect.
This is why it is always safe to take the assistance of a powerpoint design service. They are people who are experts in custom designing themes and templates which would be in sync with your message or your presentation. This would make it easier to for your clientele to understand what you are trying to tell them. A powerpoint design service would custom design a unique powerpoint digital signage template for you keeping in mind what your message is and how you wish to present it in front of your target audience. A well-designed powerpoint digital signage template goes a long way in helping your audience connect with your message. So, it would be prudent to look into this important aspect when planning for a successful digital signage campaign!
|