Cheesie's The Latest Company To Have A Twitter Fail |
Posted: September 10, 2014 |
The Internet has a mind like an elephant and never forgets anything, even if you feel you’ve deleted something and scrubbed the scene clean. Popular grilled cheese sandwich monger Cheesie’s Pub & Grub reaped a whirlwind Tuesday afternoon after this (now deleted) update was posted to their Twitter feed.
Image credit: Jenny Pfafflin/Twitter Because it’s always OK to be cheeky with a national story involving domestic abuse, apparently. Cheesie’s promptly did what other companies large and small do when faced with a backlash from a social media blunder—they deleted the tweet, apologized, blamed the offending tweet on “a disgruntled ex-employee” and offered to host a fundraiser in the future. (It’s worth noting that Cheesie’s is still calling their daily special “Tinder Tuesday.”) But the damage had already been done. In addition to the backlash, Cheesie’s also has some publicity, intended or not (a subject discussed at length here at the Chicagoist offices). If the tweet was sent by “a disgruntled ex-employee,” as Cheesie’s claimed, why didn’t management change the passwords to the account? Most damning, why is Cheesie’s not placing their social media accounts into the hands of someone they can trust?
Ways Businesses Can Protect Their Twitter Accounts- Melissa McEwen
In the Internet Age, people use a brand’s social media accounts to do everything from praise good customer service and purchases to vent about faulty products and bad marketing and service. Facebook and especially Twitter have made it easierfor companies to interact with consumers, and that trust can be pissed away in an instant with something as seemingly innocuous as making light of something.
|
||||||||||||||||||||||||||||||||||||||||||||
|