How is WhatsApp Automation Transforming the Customer Experience? |
Posted: December 7, 2022 |
WhatsApp automation allows businesses to answer customer queries automatically for establishing better communication. The article describes how businesses can use WhatsApp API for delivering improved customer experience. Customer experience is one of the most trending topics on social media as well as offline in businesses. Companies across the continents are finding new ways to deliver an excellent customer journey and achieve higher levels of customer satisfaction. Undoubtedly, customer delight is essential for sustainable growth and expansion of the business. As a business owner, you would never want to lose a customer because of not responding to their queries on time. Right? It's essential to listen to your customers as customer acquisition in today's digital ecosystem costs more than customer retention. So, how would you improve your response time to improve customer experience. In the next five years, delivering an excellent customer experience will be the priority for many businesses. Investing in a dynamic and responsive WhatsApp Automation tool can help enterprises to achieve this very aim efficiently. The customers no more prefer telephonic replies as they find it a time-consuming and outdated mode of communication. As of March 2020, the total number of monthly active WhatsApp users were estimated to be 2 billion. Today's customers spend most of their time on their smartphones, so they prefer a communication channel that interacts with them truly seamlessly. WhatsApp is the most utilized app, and undoubtedly it takes businesses where their customers are and build a robust interaction through AI capabilities. 67% of customers globally believe that the level of customer engagement has improved extensively in the last couple of years. By employing a WhatsApp message automation solution in your business, you can improve query resolution time while reducing the customer waiting times. Here's how you can automate your business communication with WhatsApp business API integration.
As soon as the customer visits your online channel, you can trigger a welcome message to greet and engage them with your services and encourage the purchase decision. Alternatively, you can wait for your customer to send in the query and then send the greeting message for making the first quick interaction.
If your customers enter your website outside of your operating hours, you can send them automated away messages. Informing them about your absence or unavailability will let them know that you have received their query and will reply during office hours. They will feel connected and attended and will look forwards to your reply.
When your website visitor enters in and leaves a common query about the product, you can use keywords for sending automated replies. The quick reply feature can be used for common questions only as it allows reusing the answers for the same queries and allows customer support teams to respond quickly.
As a fast-growing business, you can automate your entire customer support process using WhatsApp bots. It allows you to offer seamless customer experience by employing an ultra-active salesperson available round the clock, day and night. WhatsApp bots can display product catalog to the customers and suggest them the right product as per their preferences and purchase history.
By using proactive message templates in WhatsApp API integration, you can actively message your customers about your product or services. You can only use this service when your customer agrees and opt-in to receive business communication from your brand. Using this feature, you can share order updates, appointment confirmations, payment details, etc. with the customer. WhatsApp automation enhances the functionality of your website or social media platforms by facilitating intuitive business-customer interaction. The automated communication solution acts as an integrated channel and allows for avoiding the need to collect data across siloed sources for delivering excellent customer experience. Companies that offer outstanding customer service record 4% to 8% higher revenue than their competitors. SpiderBot is a comprehensive WhatsApp automation solution that allows responding to their customer queries instantly. It enables you to bring all your communication channels into one, single platform to facilitate unified support for all user queries across various sources.
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