Top PPC Mistakes Need to be Avoided |
Posted: August 21, 2017 |
PPC advertising services are not cheap and care must be taken to avoid common pitfalls that business bodies often commit while running a PPC campaign. Below are a few mistakes that companies commit in a PPC promotion: Wrong Audience: PPC advertising services must be targeted to the correct audiences that look out for products and services provided by a business body. Companies often fall behind in a PPC campaign when they have little or inaccurate information about the market reception for an item. Charting out the demographic profile, age group, interests, etc. helps to attract the right audiences that generate leads to click and the eventual sale of a product. Mobility: Making a PPC campaign accessible on multiple devices gives an edge to business in tough market conditions. Today majority of the people rely on mobile devices to search and purchase products online. However, taking budget constraints into consideration many companies fail to optimize their web pages and ads for mobile devices, which leads to poor conversion rate per click Keywords: Using generic keywords instead of the target-specific keyword is another mistake that many companies do. For example, a company operating in Delhi must most probably use PPC services in Delhi instead of digital marketing services from other parts of the country. Using long-tail keywords with the geographic location of business (here- ‘xyz’ service at low cost in Delhi, for example) can garner product awareness in the local market. Such steps ensure maximum traffic, clicks and higher conversion rates from the local market. Once the market becomes established locally, scaling the ads can be done by using online reputation management services for other parts of the country Related Article:- Universal App Campaign Best Practices for 2018 Low-quality score: Quality score, which is a complicated task, is a way of calculating the quality and relevance of keywords and PPC ads by a search engine. Taking expert advice with an approximate calculation of quality score by PPC advertising services must be done before launching the campaign to ascertain the ranking and rating by a search engine like Google. This helps with optimization of PPC and low cost per click with increased traffic flow. Raising ad bids: PPC campaigns must ensure maximum hits on ads from visitors on search engines. To maintain a good visible space digitally, one must raise the bids from time to time so that the product garners a good click to conversion ratio. Landing page: Landing pages must have clear info that must motivate a customer in buying the product. By providing a good, well-informed landing page often guarantees the conversion of clicks to sales. ORM services: Opting for online reputation management services can enhance the digital presence of a company and increase the value of a PPC campaign. The above factors may help in getting maximum output from a PPC campaign and improve the conversion rate for a business. Universal App Campaign Best Practices for 2018
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