Creating appreciable brand recognition is one of the chief factors for promoting a service or product. In a world of cut-throat competition, the startups and the small businesses have to compete with the large organizations. Thus, they need a unique custom logo to help their brand stand out. When it comes to designing a logo you have to keep certain aspects in mind. It is essential to keep in mind the present trend before deciding on the logo of your brand.
In-Vogue Trends to Influence the Custom Logo Design of a Brand
o Line Art: The ‘line art’ logos are simple in designs that comprise of lines. You can team these types of logo with the hand-drawn texts or logotypes for creating a modern and abstract design. The benefit of choosing such a logo is that they are concise, memorable and can work across an array of platforms. Moreover, these designs are simple but have an abstract appeal making them unique. As a result, they can be customized for specific branding requirements. They can stand-alone without any text as a self-contained branding component.
o Black and White: No other logo art can exude the elegance, charm and sophistication, like the ‘black and white’ logo design. Such designs look sharp and are effective in communicating the message of the brand in a simple yet powerful way. It is especially helpful for the small organizations. With such logo designs, they can make a lasting impression in the minds of their customers.
o Minimalist Design: The main reason for choosing a simple design is because of its timeless appeal. The meticulously overworked and ornate designs have been substituted by the cleaner, neater modern designs that are memorable, attention-grabbing and function as innovative pieces. Moreover, a minimal design has a broad appeal and any organization can incorporate that simple design into their existing logo design.
o Hand Drawn Texts: The importance of a hand drawn text is that it imparts a personal touch to a logo design. It helps in communicating the brand to a person in a personal, informal and intimate way.
o Negative Space: the design style of negative space depends on the concept of dual images. The positive and the negative space combine to form an intriguing, attention-arresting logo design. This is a breakthrough trend of 2017.This trend has come to stay for its high visual impact and recall value.
As brand awareness is the key to promoting your business effectively, you should choose a unique custom logo design. While doing so, it is essential to take note of the current logo trends and ensure your brand stands out from the other competitors in the market.
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