Facebook is an effective social media for selling products or doing business. It's a media which is accessed by millions of people at any point of time. Again, there are millions of people in every nook and corner of the world, who use Facebook as a primary medium of communication with the others. This gigantic customer base of Facebook has helped many business houses, including multinational companies to use Facebook as a medium of sales and business. Thus, selling on Facebook is an authentic way to proliferate the business or get quick popularity.
Selling on Facebook tips
Selling on Facebook is not a tough job, but it is not so easy either. As a seller, you need to be very persistent in following the tips given here -
- Open a Facebook account - Opening a business account in the Facebook is a primary necessity. If you already have a business or fan page in the Facebook, then you are already on your way. But, if have not opened up a business or your product related account there, then do it right now. There are thousands of online and brick and mortar stores who use Facebook like another selling point, and still thousands of others who are selling products through Facebook only.
- Use informative posts - People these days want exceptional information, and they get interest in entertaining posts. So, you can easily keep engaged your fans by regularly posting interesting and entertaining posts regarding your products and related to your products and business.
- Use good or interesting images and attractive headlines - Your social media contents should come with attractive headlines and relevant images or videos. The content will be very attractive and catchy then.
- Be always responsive - It is necessary. Facebook is there for developing new contacts and establishing strong bondage with the existing. So, you need to be very dynamic as much as possible - be quick to post answer if somebody is looking for some clarifications, or at least give a like to the comments, which will enthuse your visitors, and they will become a regular visitor to your social business page.
- Promote your Facebook page by traditional means too - If you are already owning a brick and mortar store, then don't forget to promote your Facebook page from this traditional store too. Display your Facebook page link in some prominent place, and if possible, print this link on the packets. You can also ask the customers to give their Facebook id, and later you can send them 'friend request'.
- Post length - A recent survey has shown that people don't like to read a post more than 80-100 words length. That means lengthy posts are almost neglected by the Facebook users. While posting a content for selling items on Facebook, you need to be precise, and descriptive, regarding your products.
- Promote exclusive offers - As you are selling in Facebook for free, you can promote the products through exclusive offers. This offers will be available only to your Facebook fans and followers. Exclusive offers for Facebook will help you to be more successful online, as it will automatically increase you followers and will also increase conversion rate.
- Use Facebook for CRM - CRM means customer relationship management. Facebook enables you to contact with your customers directly. You should use Facebook for CRM by regularly contacting with customers and asking them to contact you over Facebook, whenever required.
- Import other social activities - It is very important. Whenever you are posting some good contents, videos and images in another social media, share it in the Facebook too. This will increase your followers from other sites too.
- Become a part of other groups - You need to become a member of other groups where you can post something regarding your business and products. This will enable you to attract many of these group members to your Facebook product selling page.
Whatever may be the nature of your business, sell your products with the help of Facebook. It's a dynamic way to get attention and crate better brand orientations. The tips given here will help you to utilize your business page on Facebook to the maximum possible extent. This mode of business does not cost anything, but it is capable of extending business beyond your target.
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Author : Reema Gupta |
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