Valuation of Brands, Intangible Assets & Intellectual Property |
Posted: August 21, 2018 |
Valuation of intangible assets includes the estimation of a brand, copyright, intellectual property related rights, goodwill and company performance related to marketing and promotions. Intangible assets valuation has been made a practice in very business from an accounting perspective to understand business fair valves and to set up intangible asset values. Intangible assets valuation helps to improve investor relations, brand promotion, for getting financial support and lot more. Intangible assets though they have no physical characteristics its adds value to the business by providing exclusive privileges. Valuation of intangible assets like brand, patent, trademarks, copyrights etc., supports many accounting requirements like financial reporting, corporate deals, dispute resolution, joint-venture negotiation, licensing and franchising and balance sheet report. It is necessary for a business to determine its intangible asset value. A clear valuation helps to improve company's financial return as well as for making future income. Our expertise helps business by analysis the value of very specific asset, examine and audit every intangible portfolio of the company, provide ideas on brand promotion, brings out the maximum output from every intangible assets and an end-to-end solution for all intangible asset requirements. There are various diverse brand valuation strategies. There are upsides and downsides of every one of these techniques for esteeming brands. A valuation of brand strategy that is suitable for one brand may not be the be st valuation technique for another. Judgment ought to be practiced to guarantee the most fitting of valuation of brand techniques is utilized. Income based brand valuation methods Market based brand valuation methods Cost based brand valuation methods we in adroit valuation / adroit technical services pvt ltd have skilled team for brand valuation in india.
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