10 Logo Design Mistakes to Avoid |
Posted: April 24, 2017 |
We all know the importance of a logo design to any business irrespective of size big or small. Logo truly represents the company, tells their story and builds their brand identity. No matter how good your products or services are if your logo is poorly designed, you will have a hard time attracting customers to your business. Even the most renowned designers encounter challenges when it comes to designing a professional logo. So, to ease the process of logo design, and lessen the issues and headaches designers face Here are 10 Logo Design mistakes designers need to avoid. 1. Complex Design- When designing a logo, make sure your logo design is simple in terms of its font and color combinations. Logo with a simple and clean design allows for easier recognition and reflects business message vividly. On the other hand, a logo with too many colors, mix of typography and a huge amount of characters is too complex and often confuses the audience and can misrepresent your brand. So, you need to make a logo that is simple and memorable. For instance- Look at the corporate identities of biggies like McDonald's, Apple, Nike. One thing common about these companies is, they all have a simple icon that can easily be reproduced on something the size of a postage stamp and on something as large as a billboard. 2. Typography Issues- Correct usage of typography in a logo design is of great importance. Well, logo designer often commit mistakes when it comes to picking a typeface that complements the logo design. Here are the most common issues:
So, go for balanced and legible typefaces that can be easily read at extreme sizes. And, don't hesitate to purchase a font, or do modifications and create your own, just make sure it gels with the logo mark. 3. Use of Stock Art Images- Another blatant mistake designers often commit is use of stock art images in logo. Often small businesses are tempted to use such images owing to lack of funds. But incorporating stock art in logos is not a good idea as stock images have already been used in many designs and looks generic and cliche. People can easily recognize the use of these images and will consider your business as substandard and non-serious. Besides, you can also face legal issues in case you use any of the stock image for commercial use that are meant strictly for personal use. 4. Copying or Plagiarizing-This is the biggest design mistake a designer can make and unfortunately becoming common these days. Purpose of your logo is to represent your business so it needs to be unique, if it looks the same as someone else then the very purpose of designing a logo gets defeated. Any professional designer will know that stealing somebody's work is unethical, highly unacceptable and can even result in legal ramifications. Moreover, it would be unfair with the client who has paid you or hired you to create a unique logo. 5. Poor Color Choice-As per a research survey by the University of Loyola, Maryland says that colors are responsible for 80% boost in brand recognition. So, you need to be very selective when it comes to picking color for your logo. Colors are powerful and have the potential of evoking the intended emotions. Thus, while choosing the color palette, you need to strike a balance to ensure colors reflect your brand. Standard practice is, to work in black and white and let choosing color be your last decision. 6. Keep away from raster images-When designing a logo, you should avoid use of raster images. Raster images consists of pixels and when zoomed to bigger sizes it results in distortion. To make sure your logo looks great in all sizes, using raster images in logo is not advisable. Instead, for best results you can use vector graphics software like Corel Draw and Adobe Illustrator. The benefit of using vector graphics is, they ensure visual consistency across all sizes thus ensuring your logo can be scaled to any size without losing quality. Another benefit is, software also allows for easy editing of images later and can be adapted to other media easily. 7. Don't fall prey to trends-There are so many guides available on latest logo trends, being aware about these trends is good but avoid incorporating them when designing a logo. There are so many logo design trends that has come and gone over the decades, but the logo created should be timeless so that you don't have to change it anytime soon. So, avoid following the trends blindly rather you can check out the latest trends and customize it to create a unique brand identity. For Instance- The logo of channel BBC has been around for almost 20 years and still looks fresh. So, you need to create timeless logo instead of following fad trends. 8. Including Special Characters- If you don't want your logo to look like an amateur one than don't add any special characters or symbols in your logo. These additions go against the concept of a simple logo design and often adds to the complexity. Moreover, they tend to distract people from the core message of your logo. So, avoid use of any special character sin your logo design. 9. Don't design it for yourself- The main objective of a logo is to build brand identity and convey a message to target audience. Logo should not aim at pleasing client or designer himself rather it should aim at appealing to potential customers. Make sure, the typeface, color, shape, glossary and other elements in your design represents the brand identity. Not to forget, stay focused on the client's requirement by sticking to the brief given by them. For instance- If you are designing a logo for cleaning services miami, make sure your logo design looks like of a cleaning service company. 10. Failing to Proofread- The point may look silly but I am sure you don't want to be known forever by misspelled words. Once you are done with the process of logo design, running a spellchecker is great for finding any misspelled words within your work. Also, have a fresh set of eyes run over the design before finalizing it. In addition, don't forget to create a website link page that contains all key details of your business. A Closing Word- To conclude, avoiding all the above mentioned mistakes in your logo design is half the battle won. So, rule out these mistakes and you are closer to creating a compelling and memorable logo that can help you stand out in the present overcrowded market.
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