SEO Methodologies Clarified, Defined and Explained |
Posted: November 16, 2017 |
SEO Search Engine Optimization, or popularly known by the acronym SEO, is a digital technique that allows businesses to improve their standings on SRPs (Search Result Pages). There is a variety of reasons for businesses and professionals to use SEO services for fulfilling various purposes, ranging from creating an opportune audience to marketing and promotion. Search Engine Optimization is a very wide group of methodologies that one can use to improve webpage ratings so that search engines, typically Google Search, can list the concerned webpages at the top of the results page. A wide variety of people use search engine optimization services, ranging from self-employed professionals, i.e. freelancers, to dedicated organizational teams of big and small business SEO services. Black Hat Mostly used by unethical SEO users who are looking for making a quick financial return on a website or webpage, Black Hat SEO is a set of SEO techniques that are barred by search engines, like Google and Bing, or considered unethical. This type of SEO methodology is termed black hat because it doesn’t focus on providing relevant content to the right audience. Instead, it is done for just moving traffic to a webpage that is either irrelevant or not meaningful. Some of the most widely used black hat SEO techniques include adding hidden text, link spamming, keyword stuffing, cloaking, and placing hidden links. Consequences:
White Hat White Hat is the most widely used manifestation of effective SEO techniques that are completely user or reader oriented. In such type of SEO methodology, bringing heavy traffic is not the first objective. Instead, it caters relevant audience with opportune content. Google, Bing, and other search engines release a set of Search Engine Optimization rules and regulations. White Hat SEO professionals carry out SEO improvements in terms of reader-friendly techniques that allow readers to get the exact content that they are visiting the Web for. Most SEO services companies, whether a top SEO Company in India or digital marketing firm in the US, provide veteran professionals flaunting years of white hat SEO experience at your disposal for your SEO campaign. Consequences:
Gray Hat For meeting affordable SEO campaigns, professionals make use of techniques that aren’t unethical but don’t prioritize reader interest, needs, and requirements. Instead, the main focus is to improve SEO standings with minimum effort whilst keeping the resource utilization limited. Unlike Black Hat SEO techniques, use of Gray Hat techniques doesn’t put organizations or professionals under risks. However, most businesses using gray hat SEO methodology aren’t able to carve a significant space in an appropriate niche. Consequences:
To conclude, there is no universally accepted right or wrong way of using different SEO techniques. It totally depends on the client requirements and the motive for which they need the same for. Instead, it is up to clients making use of SEO that what type of SEO methodology they want to add to their business. SEO Corporation is an apt SEO Company in India catering SEO services to a wide variety of professionals, ranging from full-fledged Web development organizations to small business SEO services.
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