How to Develop an Effective SEO Strategy? |
Posted: December 12, 2019 |
SEO is a complex and continuous process and it isn’t the same that it used to be a few years back. This is simply because Google is constantly changing and improving its algorithm for better user experience. If strategies are implemented correctly, they can get you an online success, conversion and targeted traffic for your website. You need to formulate a proper SEO plan to ensure an increase in the revenue of the organization. Let’s discuss in detail how you can create a custom-tailored and effective SEO strategy. A well-planned and organized SEO strategy is the way forward to achieve high rankings on search engines like Google, Bing, etc. Identify Target AudienceIdentifying the Target Audience is potentially the most important step in the process of SEO strategy. Knowing your audience and their demographic and geographic locations is vital. KeywordsFinding relevant keywords is extremely critical and you can do this by using popular keyword tools such as Google Keyword Planner etc. Using the right keywords can make your SEO strategy a phenomenal success. Just remember that the keywords you choose should be of high volume with medium to low competition. This, in turn, will increase the chances of ranking well on Google. Make a list of final keywords and include long-tail keywords as well. Creating High-Quality BacklinksCreating high-quality backlinks is one of the most productive and effective SEO tactics. It is one of the most powerful ways to grow organic traffic and to rank high on Google. Search engines essentially see links as a sign of trust in the quality of your content. Social Media also helps to build links and promote your content. You can also create links by performing various off-page activities such as Article Submission, Bookmarking sites, directory submission, video submission, free business listings, classified submissions, etc. Content MarketingCreating unique, informative and SEO-optimized content is an essential component of any SEO strategy. The only thing to remember here is that the content should contain focused keywords. When you create fresh and interesting content containing focused keywords, it will help to boost audience engagement and domain authority of the website. Google loves original content. So, keep your website updated with fresh content, which in turn will help you in better rankings on Google. Mobile FriendlyAs per Google’s latest update, the Mobile friendliness of the website is one of the most significant SEO factors. Mobile-Friendly websites rank well on search engines as more than 60% of users prefer to do web browsing on their mobile devices. It not only just increases website ranking but also boost sales on mobile devices. A responsive and mobile-friendly design will enable the users to view the website properly on Mobiles.
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