How Powerful Storytelling Through Sustainability Report Design Paves The Way |
Posted: May 21, 2019 |
Sustainability reports since their inception have been a great way for organizations to represent complete clarity, responsibility towards the betterment of the society and transparency in all their dealings. However, contrary to the current style in representation, sustainability reports were once perceived as ‘tedious to read’, and lengthy documents that were dull, uninteresting and lacked a lot of visual and contextual appeal. With today’s changing trends in the world of annual report design agencies in India, sustainability report designs have undergone a major revamp, and have transformed the way organizations execute sustainability reports. Serving the society and creating a vision that encompasses a global approach is the key for organizations to prosper in the day and age of cut-throat competition. Investors and stakeholders wish to see more CSR driven activities and initiatives that amplify a particular company’s social and media related presence. With this aspect being in major demand, various companies stress on the importance of holistic, visually appealing and awe-inspiring sustainability report designs, as that is what showcases their CSR achievements in the best way possible. Whether it is an annual report design agency in India, or sustainability report design agencies, the options are endless when it comes to picking and choosing representation styles, templates and designs. The more convincing and appealing a sustainability report design is, the more profitable and beneficial it becomes for the organization. The one main pillar that helps in creating a compelling and interesting sustainability report design is the art of storytelling. Weaving a trail of thought provoking images and content take an ordinary and stat driven sustainability report design to a whole new level. Bold typography, engaging content, greater accessibility, documentaries and different data visualisation tools bring it all together for the end consumer or reader, and also present the CSR angle of an organization in a positive and meaningful way. While storytelling is the major component that goes into making a sustainability report a successful one, there are many underlying factors within this framework that need to be taken into consideration. Firstly, sustainability report design agencies make the report accessible and available online, and in different formats, which makes it easy for the reader to go through in just a few simple clicks. Different modes of communication channels can be leveraged to launch a brand new sustainability report, whenever it comes up on display, and can be linked to an interactive tool, featured highlight, or a report page. Besides this, larger than life images with people at the centre of it all, expressing various emotions add to the credibility of the work done, and to the organization’s quest in serving the society. Video bytes of people sharing their personal experiences, footage of the work done, testimonials of the lives touched; all of this glorifies and adds numerous feathers to the organization’s overall achievement in the CSR department. An interactive GRI content index also goes the extra mile in boosting the look and appeal of a thorough and good sustainability report design, as GRI offers companies greater flexibility in creating formats that are user-friendly and in sync with contemporary design trends. In this day and age, digital has so much to offer, and reputable sustainability report design agencies in India have large pools of talent that can easily turn things around for an organization, in a matter of days. Given the right content structure and information, an annual report design agency uses tools and artistic expression to conceptualize and create sustainability reports that are nothing short than an insightful online magazine for one and all. These sustainability report designs are modern and chic in their overall appeal, and are knowledge banks for consumers, clients, stakeholders and investors, who seek to gain more knowledge of the company’s vision, mission and CSR oriented success and endeavors. Besides being in sync with the virtual world, online and digital sustainability reports are easy to keep track of, and can be edited or changed according to the requirement at any given point of time. The organization’s efforts don’t go waste and consumers feel an instant connect with the brand name and product, besides the social initiatives that get a chance to make a real difference in the world.
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