Make Your Web Design SEO Friendly |
Posted: July 26, 2017 |
In the first stage of SEO thinking there is the user. Or more exactly, the user should be the starting point of designing your website as a whole. It's an idea you've heard before, but what does that mean in concrete terms? The central role of the user is one of my favorite subjects, but it is the excellent graphic design that proposes 10 steps for the creation of an SEO-ready website design that decided to write this article. 1- Your website is for your customers It is an observation, the majority of the sites are designed without having benefited from a true marketing reflection oriented "customer". Sponsors want a site that resembles them. And the agencies deliver what they are asked. The problem is that without this work, communication is centered on the company itself and the customer's needs are absent. Still, there is much better to do both for commercial efficiency and for SEO. You cannot imagine how easy it is to design an attractive website and SEO friendly when you have clearly identified your targets and their questions. 2- Hierarchize your content This aspect is less obvious than it appears. You must reconcile both marketing goals, ergonomic requirements and good SEO practices. On the one hand, you must both offer a clear hierarchy of your content for your different audiences, and avoid too large tree depths. On the other hand, consolidating pages dealing with close issues is an essential SEO lever. Experts call this "siloing", "clustering", or even "semantic cocoon". You will have no trouble finding detailed advice on this subject. These questions of hierarchization of the contents are all the more crucial, as they will impact the website all its life. Reason more to take into account very early in the reflection of creation. 3- Do not underestimate the editorial work Content is often more complex to produce than originally imagined. For ease, we will often take up the too technical speech of the company's brochures or worse, entrust the writing to the trainee. This is totally unsuitable. Writing a web content mixes several levels of speech. Everyone has its role in SEO. You should consider SEO as an opportunity to get people into your conversion funnel. To get as many users as possible into your conversion funnel, your site must offer rich and varied content. This content should not only focus on the final stages of the sale, but answer questions well upstream. 4- Writing: Think "thematic" rather than "keywords" On your website, you will describe your activity and your products. On this point, the SEO recommendations are undeniably customer-oriented. We must privilege the terminology that is used by Internet users. And in practice, we will target a selection of keywords whose search volume has been evaluated using keyword generators like INSIGHT. 5- Does the design meet the right objectives? Often thought for an aesthetic purpose, design must above all translate the hierarchy of information. Even aesthetics must serve the marketing positioning of the site. Doing beautiful is not necessarily the main objective. So always check if the design and ergonomics choices serve the objectives of the site. Moreover, you can no longer do without a mobile-friendly website. 6- Choose a good web integrator Here is an aspect that often depresses SEO agencies and particularly hurts the effectiveness of the site. We no longer count websites that do not allow a real mastery of SEO on a technical level. H1 markup is often used to handle graphical rather than semantic aspects. Sometimes, the CMS used do not allow to freely choose the Title tags, the H1 or the Meta description and the site generates duplicate contents to the kilo.
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