Writing blog posts and other content takes time — time you and your team might not feel like you have to spare.
And yet, you keep reading that companies regularly publishing quality content to their blogs are reaping the biggest rewards in terms of traffic and leads. Better yet for those companies, those results continue to pay out over time thanks to search engines.
How can you maintain a great company blog when you and your team are juggling so many other marketing responsibilities? For many marketers, the answer is hiring freelance writers.
The demand for freelance writers is high, and a lot’s been written about how to hire them, how to screen for quality, and how to build and manage a team of remote writers.
But very rarely can you find data to help you answer tough questions. How much should you pay freelancers? Should they receive the byline — or not? What affects the quality of their work?
In a survey with nearly 250 freelancers to figure this all out. Check out below of their findings.
Recruiting and hiring a designer, especially if you are not a designer, can be a confusing process. While you might have an eye for good design, how do you know if a person’s portfolio is actually good? What skills should the designer have to be successful in the role? What is the mindset of the person who will be successful in the role?
The 4 Types of Clients Every Agency Outgrows
By Jami Oetting
As a marketing agency, you practice what you preach and have well-defined ideal client profiles and personas, right? Great. Glad we got that out of the way.
As you conduct your periodic reviews of what constitutes your agency’s ideal client, you will inevitably notice that some of your current clients are well outside that persona.
4 Types of Clients You’ve …Read More
11 Revealing Interview Questions to Ask Designers
By Jami Oetting
Recruiting and hiring a designer, especially if you are not a designer, can be a confusing process. While you might have an eye for good design, how do you know if a person’s portfolio is actually good? What skills should the designer have to be successful in the role? What is the mindset of the person who will be successful in the role?
Read More
Are You Working a Job or a Career?
By Jami Oetting
A career can be mapped out like a journey. Sometimes, people purposefully set out to go down a certain path. While others, when looking back, are often surprised how different jobs and interests led them to build a career.
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http://cybercerebs.com/the-state-of-freelance-writing-data-on-pay-bylines-quality-content/
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