Growth Trends of Sports Drink Market during 2017-2022 |
Posted: July 14, 2020 |
This aspect can help the sports drink market transcend through the escalators of growth through the forecast period of 2017 to 2022. The specially formulated beverages contain electrolytes such as potassium, chloride, and sodium. Considering all the factors, the experts at Fact.MR predicts the global sports drink market to grow at a CAGR of 5.3% from 2017 to 2022. In terms of product type, the sports drink market can be classified into hypotonic, isotonic, and hypertonic. According to Fact.MR, the isotonic segment is expected to acquire more than two-fifth of the revenue share till the end of 2022. The growing competition between the established players and the consistent emergence of new entrants in the sports drink market is accelerating the pace of new product launches and the introduction of quirky and cool flavors. The sports drink market is also witnessing a revolution in terms of customization. The consumer can select a drink according to his/her workout intensity and also choose between organic or inorganic drinks. Have a look at the emerging trends that present the pathway of growth for the sports drink market. Sports Drink Fulfilling Specific Amino Acid and Vitamin Requirements to Gain Traction During a workout or post-workout, the body consumes maximum energy. To meet these needs, certain sports drink manufacturers are coming up with variants that cater to specific energy requirements. For instance, the muscle milk 100 calorie protein drink offers all the nine essential amino acids that the body is not able to produce. Sports Drinks Customized For Low-Intensity Exercises to Grab Good Market Share Many individuals across the globe prefer low-intensity exercises such as cycling or walking. Such exercises do not require the body to consume extra calories, electrolytes, or sugar. But many individuals prefer a refreshing drink after such exercises. To capture this type of consumer base, manufacturers in the sports drink market are coming up with specialized variants that have fewer calories and electrolytes. Such developments may bring great growth opportunities for the sports drink market. Organic Formulations to Bring Good Chunk of Growth for Sports Drink Market Many individuals prefer organic drinks due to a dislike of artificial sweeteners and ingredients. Elaborating the point further, going organic is an emerging trend and the manufacturers of the sports drink market were quick to sense it! Many startups and established players in the sports drink market are coming up with organic variants that cater to a large consumer base. Nooma organic electrolyte drink is a classic instance. It contains stevia extracts and serves as an alternative to the sweet and sugary sports drinks. Such products serve as growth generators for the sports drink market. Sports Drink with Muscle-Building Properties to Bring Good Growth Prospects The inclining of a large number of individuals toward a healthy lifestyle is driving the need for specific body requirements like muscle building. Such individual objectives relating to fitness can be enhanced with a customized sports drink. For instance, Powerade recently launched a range of sports drink that contains creatine. Good growth opportunities can be presented through such products for the sports drink market. All these factors are proving to be strong growth pillars for the development of the sports drink market and are likely to serve as great growth generators across the forecast period.
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