Digital Marketing: Need of the hour for SMEs |
Posted: August 13, 2020 |
What is digital marketing? Digital marketing enables promoting business offerings using the latest online technologies. It leverages digital channels such as social media, email, and search engines to attract customers. Why should you use digital marketing? In recent years, there has been an increase in the number of businesses that have established themselves online to reach out to new clients. Digital marketing strategies have to be used to reach the untapped online market place. Digital marketing allows small and medium firms to attract the targeted audience and expand their business by customer acquisition. Benefits of Digital Marketing Digital marketing strategies are useful for small and medium enterprises, as it helps them establish their presence online. Some of the benefits are listed below:
Digital marketing has gained importance in the recent years because it is easier to reach out to a targeted audience and track the changes in the leads and sales. It optimizes cost and levels the playing field for all companies. It is a tool which all SMEs should use to grow their business. Digital Marketing in India Digital marketing has a vast scope in India because of its large population and the increasing number of internet users. Traditional methods of marketing have evolved, and some of them are applicable to digital marketing as well. The Government of India has also launched schemes which support the importance of digital marketing. Schemes like ‘Digital India’ aim to digitally empower the people of India by providing better infrastructure and internet connectivity. Consequently, there will be an increase in the number of internet users, and a larger audience for the SMEs. It is crucial for SMEs to take advantage of this growing industry to reach global markets. s.
|
||||||||||||||||||
|