7 techniques to exercise your business with Pokemon Go |
Posted: December 6, 2016 |
You probably may wonder what Pokémon Go is. It is a free-to-play mobile app that you can download on your phone. When playing, you have the option to use your real money to purchase in-game currency known as poke coins. Those poke coins are then used to buy poke ball which is the in-game item you need to be able to catch Pokémon. The game uses your phone’s GPS to locate real-world locations known as Pokestops in your community, which are usually predetermined landmarks where you can interact with and get items from. Now that you know what Pokémon Go is, how then can you promote your business with it? Below are 7 different ways you can do so.
Pokémon Go lure drives wild Pokémon to an area for a period of 30 minutes. These lures are then identified by players on the map. By acquiring and offering lures to players, you can be sure that players will definitely flock to your lure and this drives many of the players to your business territory. You can also reward Pokémon players to create lures at the pokestops near your business. All these will increase the opportunity for customers care, relationship building, branding, increased sales and increased visibility in social.
Pokémon Go massively consume battery power a lot and It can be so disappointing seeing low battery warning while playing or locating a Pokestops. You can take the advantage of this to promote your business by offering a few outlets with USB charging cables for customers to charge their phone. This brings customers in and makes your business stand out.
Locating your business around other pokestops will no doubt generate traffic near your business territory which will directly or indirectly promote your business. You can also engage in sale since trainers do look for poke-stops around. This will give you the opportunity to engage with them directly, and this will enable you to explore your business.
Since all ages play the game, you can also take the advantage to promote your business by planning an event for the users where you can indirectly market your products or advertise your business.
You can offer free product of yours to any Pokémon Go participants who catches the highest powered Pokémon for the day. You may also offer price reduction of a specific percentage to other participants. This will surely increase your sales and promote your business.
Another way to promote your business with Pokémon Go is to entice customers with a reward to post screenshots of Pokémon inside your business or near your storefront to your social media platforms. This also brings customers to your business.
Display a list in form of a poster, of which Pokémon have been commonly sighted and encourage trainers to lookout for rarer Pokémon while they shop. This is a great marketing idea for malls or any business that expect a lot of traffic
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