5 Simple Things Marketers Can Do To Support Sales |
Posted: April 2, 2020 |
If done right, marketing can really be a boon for your business. However, if done wrong, it may also mean that you have just thrown your money into a bonfire. Since you, a small business owner, needs to do whatever you can to keep your business alive, it can sometimes be really difficult to master everything that goes into the sales and marketing of a business. Also, since you don’t happen to be a natural salesperson, it can be really difficult for you. Well, fear not. The following are a few marketing tips that can help your business to make more sales without wasting any money. Sell the Benefit of Your ProductWhat matters in marketing is how you market your product by highlighting what different things you have got? The following are a few ways of doing so:
You need to know that how you sell your products is different from how you market them. You can tell your potential customers that your products and services are cheaper and better than the competitors. But, how would you say that how the product is going to make a difference in their life? Basically, selling a product is about selling its benefits. If you compare your products with the competitors, you need to highlight the product features. But also remember that you sell benefits, not a comparison. Listen to your CustomersTo sell a mass number of your products, you need a mass number of people/customers. But how would you know your customers? By listening to them. Supposedly, people who live in rural or suburban areas have larger needs as they have larger families. So, small businesses operating there need to have their business stock to meet greater demands. You need to listen to your customers on this and work accordingly. Your customers must defy logic, but you need to understand that they are always right. So, listen to them. Market Products Before you are ready to sell themSome businesses wait to market their product until it is entirely ready to sell in the market. However, it is essential to know that the marketing and awareness campaign takes time. So, not opting for marketing activities before can be a costly mistake. If no one knows about your products, how are they going to buy it? There would be no demand in the market. The awareness campaign will help you build product awareness among potential customers. A minimal campaign will also work. Just the potential customers must know that the product is coming in the market. In essence, you can sell the product’s benefit before the arrival of the product. This way, when the product will be launched in the market, the customers will be ready to buy. Think outside the BoxThe marketing landscape is ever-changing. Back then, there was no digital marketing. In essence, search engines and social media channels, as there was no internet or not everyone had access to it. Now, start-ups and small business owners can utilize online marketing techniques to full extent effectively. For example, you can use video marketing, blog influencing, social media, content marketing, crowdsourcing, etc. Test FastIf you can’t measure the results of marketing, then marketing is failed. You spend money on marketing activities, for example, advertising, and you would want your sales to go up at the same time. But how can you correlate marketing and sales? Maybe something else increased your sales. Maybe, there is a seasonal and natural uptick and not because of the marketing activities. Well, you are spending money and time on marketing campaigns. Therefore, it is essential to ensure that you can measure the result as well. You need to set up funnels to track conversions from each marketing campaign. Also, you are suggested to run several campaigns for the shorter time period, in small batches. This will help you compare the results of each campaign and see which one is performing best. Leave the ones that don’t work and keep those that work well. Advertise from Multiple AnglesAs mentioned above, it is an excellent move to test multiple marketing channels. It gives an idea to test what works best for you. Often, the best way is not one thing but a combination of few. When the customers see you on television and also in a search engine result, then in a blog, they start taking you as a reliable brand and a known entity. They may not require your products immediately, but when they will, it will be your company that will come to their mind first. Public RelationsWhen you opt for traditional advertising, such as TV commercials and newspaper ads, you are selling your products. However, when you do PR, you are building a brand and endorsing it. You can call a press or media member to cover your industry talk. Some people may not call it the best marketing trick. However, you are declared one among the young entrepreneurs in the country; you would have to put that on the front of your company’s website. When customers see that, it builds credibility in their minds. In the end, good PR can build a lot of credibilities and brand awareness. Let Customers Talk about YouGood or bad, you would definitely want to know what your customers have to talk about you. If you don’t provide them a place to praise or complain about you, it will make them feel their opinion does not matter at all. By this, you would show publicly that you are willing to make wrong things right. And the customer will also feel valued. Besides, taking customer feedback would also help in product and marketing strategy as well. You can make this happen by providing them a place to exchange thoughts and address their issues. This can be through the comment section on your blog page or social media handles. Look forward to serving them AgainReward your customers if they come back to you – reward them for loyalty. Your focus should only be on getting new customers but to retain the existing ones as well. Address the problems of the existing customers and make them happy, so they come back to you. You can offer discounts or gift vouchers. Also Read: UAN Number
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