The Internet has been global and everyone and everything are going online. If we talk about business or marketing, It could be a great option and it's very cost effective and measurable in nature. You can easily calculate your ROI and make your business better. But If your business is local and you don't want to concentrate on global reach, and you want local customers who live in your city, or even in your next to door then Local SEO is a great option for your business. You can concentrate on the local community. Here is how you can do local SEO:
1. Use your location in your keywords: This is a first and very basic technique and it creates awesome result if you use location in your keywords. For example, If you are in Delhi and you giving workout and fitness training, your most important keyphrase like as "fitness training in Delhi" or "Physical training in Delhi" or "Best fitness trainer in Delhi". This kind of keywords will get your business in your locality and get more impact on your customers.
2. Use your location in content (Meta tags+body text): All search engine try to give the best result in minimum seconds and shows they are best that's why you should put a sufficient number of keywords in your content. Don't focus on short tail keywords like as "fitness training" or "Physical training" or "Best fitness trainer" It could be great but It can't rank easily. Use Keywords with the location in your meta tags It really does matter for search engines and you don't miss to put.
3. Take advantage of Google Places and Yahoo Local: There are some option to make a local listing on Google and Yahoo which is known as Google my business and Yahoo Local Basic Listings.
4. Create backlinks to your location as anchor text: This is another simple and excellent trick to get high rank in search engine. You should get organic backlinks with your location and make your keyphrase as anchor text. Some keyphrase doesn't sound grammatically correct but it has high potential. For example "fitness training Delhi".
5. Get listed in local directories: Don't consider that nobody reads local directory sites but it helps to get backlinks and some directory sites are great to give good leads, Yellow Pages is one of the best examples where people look when searching for a local vendor.
6. (Bonus) Create separate pages for your different locations: If your business in many locations and you want to target each location, You should create separate pages for your different locations. The another best technique creates separate sites for each location. If your locations span the globe, you can also create different sites on different, country-specific domains (i.e. UK.co for GB, .de for Germany, etc.). Don't target key phrase such as “fitness training Delhi, Noida, Chennai, Mumbai”.
Above these are the simple and excellent trick to optimize your site for local community and Create high business. Try it and get a high rank.
Well, Let me introduce myself. I am Dp Vishwakarma and I am an SEO freelancer in India and I start my career as an SEO executive in a small start company. After few year of experience, I quit my 9-6 job and start working for myself. I am digital marketing blogger and another site I work as a full-time SEO consultant India. I love to create the result-oriented campaign for my clients. So Try your best and give time to SEO to your website. Definitely, You get the best result.
Thank you!
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