Writing a Press Release to Promote your App |
Posted: October 1, 2018 |
Without a doubt, in the world of marketing and public relations, one of the most critical documents you can create or present for your firm is a press release. Today, the press release has a lot more relevance. It is indeed the only tool that has the widest reach and provides maximum exposure for your news. The press release can still serve as a powerful piece of documentation that will inform and disseminate information regarding your firm to prospective customers. If you're someone that is unable to realize this, then you need to update your firm's policy in terms of what are the priorities. Sure, you can still get a lot of benefits from having a press release, but always ensure that when you do engage in writing one, that it's done in a manner that is beneficial in long run. All too often, these are the kinds of things that may or may not garner immediate results, but still, can have benefits on a long-term basis. Engaging With Journalists According to Akshat Thapa, CEO of NewswireNEXT.com: When writing a press release for your app, the best way to make use of a press release is to write it in such a manner that it's composed in typical press release format. In other words, a properly constructed release will feature all of the basic information of your app, such as who created it, key features, and quotes to name a few. It makes it easier for the journalists to pick up key points and craft a new story of their own with the mention of your product or brand! Hence, always remember that if you do not make it a point of emphasis, it's likely that the release will not be received properly by the relevant parties. Also, there are alternative ways you can maximize the use of a press release when it comes to your company. Fill out Space on Your Site On your app's website, a press release can also serve as a good information document so the public at-large, as well as others, can get an idea of what your app will provide to the customers. This is another way many companies essentially kill two birds with one stone. Says Roger from http://www.edcalmedia.com/. So while they do have information that can be provided to those trying to find out more about the app, it will also serve as a document that can be used to send to journalists or interested parties. There is no doubt that when it comes to a lot of different services, those that are in the know are constantly looking to find out more information than ever, so keep these tips in mind when building a press release for your app.
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